Artist-Media Coaching


You Own the Stage and Kill in the Studio but How Well Do You Do Here?

I Can Teach You to Be Brilliant!

Any great artist knows that the key to a long and successful career lies in the ability to consistently turn in an outstanding performance.

In the studio or on stage, you give your absolute best performance each and every time for your art, your team and your fans.

What many artists may not know is that your ability to perform in front of the media is just as (if not more) important than in the studio or on stage.

 “…Oftentimes my relationship with an artist is a deciding factor when it comes to whether or not I drop their song…” major market music director

Your relationship with the media can make or break you. One bad media mis-step, a radio-TV interview gone bad, an unflattering online or print story can result in the complete loss of momentum for an artist or their single.

In some extreme cases, bad media can ruin a career.

My job is to make sure that doesn’t happen to you.

I am Your Media Coach, not Your Publicist.

Publicists are worth their weight in gold and arguably the most important person on your team. I work alongside your publicist to teach you the skills necessary to execute a stellar interview.

Drawing from my decades of experience along with the expertise of talent and media producers from across the US and Canada, I will teach you to:

  • Know your brand and know how to get your story told.
  • Get your message across.
  • Become a memorable interview (in a good way).
  • Own the interview: Master the simple mechanics of executing an exceptional media interview.
  • Recognize, avoid and fix a bad interview while it’s happening.

Why Skip Mahaffey, Mahaffey Creative?

Simply put: I’ve been there.

As the CMA’s first Three-time Broadcast Personality of the Year Award winner, I have produced and conducted thousands of interviews over a thirty year career. I have earned the reputation of being one of the best artist interviewers in Country radio.

Contrary to what you may have been told in the past, there is no “one surefire way” to make you a media darling. I believe each person has unique qualities and challenges. That’s why I use one-on-one coaching to help you better understand what the media is looking for and how you can make yourself a more effective interview.


Some media coaches believe they can teach you everything there is to know about the relationship between the artist and the media in one afternoon. That simply isn’t true.

I believe our time is better spent in multiple shorter sessions, allowing time to process and practice, critique and improve your skills over a period of time.

Your First Consultation is Free

Call me, I will give you five things you can do right now that will make you a better interview.

Skip Mahaffey

Mahaffey Creative


Be Brilliant!

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