Category Archives: Skip

Over the past few weeks, I’ve been sharing with you my personal experiences and observations about using radio as part of your media strategy for your clients, bosses etc. and helping you make your client a better candidate for air … Continue reading →

For weeks I’ve been giving you (hopefully) helpful tips to make your job a bit easier when it comes to making your clients more ‘media-friendly.’ From pre-pitch to post-interview, my goal was to give you some insight from the perspective … Continue reading →

Radio people are an odd lot. I could tell you that we are generally happy creative types who only want to entertain our audience. Believe that and I have some dot com investments I’d like to talk with you about. … Continue reading →

Sorry to say but unless you are really, really, really good, if you are an expert or author looking to be interviewed by the media, there is no one sure-fire way to get a producer or announcer to put you … Continue reading →

(If you know that quote came from, you rock!) The other day, I was conducting a phone interview on the air with a young lady about things job seekers could do to help them stand out in the eyes and … Continue reading →

  Over the past year or so, I’ve mentioned in repeated blogs how doing a little homework before pitching media outlets can greatly improve your clients chances of getting on the air. In going back and re-reading many of these … Continue reading →

  All right, I just can’t stand it anymore. I was hoping the Rush Limbaugh scandal would just go away and we could all go back to important things like complaining about gas prices and wondering where the heck Steven … Continue reading →

The joke is as old as Moses but I first heard it when I was a kid at church. My pastor (the right Reverend Robert D. Lewis) was getting ready to step up to the pulpit to deliver his Christmas … Continue reading →

The past few weeks have been totally exasperating, if I didn’t know any better I’d say you all are trying to drive me crazy. Pardon the sarcasm but c’mon, help a brother out. I am a faithful reader of the … Continue reading →

Nobody wants to sound like an idiot. But unfortunately there are way too many times we try to prove the opposite. You can be the most knowledgeable, well-read authority on your particular subject, capable of writing dozens of books and … Continue reading →